QUALIFIED THROUGH EXPERIENCE

My experience is a culmination of various positions held in some of the top global agencies such as Lintas, Publicis and Ogilvy. This includes:

• Art Director

• Group Account Director

• Business Director

• Group Strategic Director

• Board Director

• Head of Trade Marketing AME region

• Member of Global Leadership Team

• Head of Digital Strategy and Channel Planning

• Developed the front and backend of the first comprehensive Online Brand Sensory Research App

• Website and UX App development

• Web and App analytics for various industries

ANALYTICS, STRATEGY, DESIGN & IMPLEMENTATION

As a graduate and experienced practitioner in marketing disciplines, supply chain management, strategy, design and IT related disciplines, I have the ability to approach challenges with a clear strategic direction and a focused range of practical and/or creative solutions. 

The Viperfish ‘toolbox’ consists of business, product, brand and channel strategies, creative design, and everything digital inhouse - including UX planning, development, deployment, media planning and buying.  

I also make use of my trusted specialised partnerships, free-lance, resource, contacts and production pool, to assist with execution of projects that require a committed team. 

STRATEGY

CREATIVE

IMPLEMENTATION

AN INSATIABLE PASSION FOR WHAT I DO

"I CANNOT TEACH ANYBODY ANYTHING. I CAN ONLY MAKE THEM THINK" - Socrates

I have always surrounded myself with a people who question 'almost' everything. Not for the sake of questioning, but in order to get everyone to contribute in answering the 'why' in every challenge. When we break through the clutter and truly understand the challenge, positioning and differentiation sets the stage for businesses, products and brands to stand out.