06

WHY VIPERFISH?

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INSPIRED BY THE POWER OF CREATION

The Viperfish, and cousin of the Angler fish in the movie Finding Nemo,  survives and thrives 800m below the ocean surface where there is no light. It captures its prey by dangling a bio-luminescent light that protrudes from its dorsal fin in front of its gaping mouth.

 

In the absence of sight at this depth, smaller fish are attracted to the light emitted by the Viperfish. When the prey comes close enough, the Viperfish shuts its massive mouth and sushi is served.

This is just another amazing example of God's creatures that are designed to flourish in difficult environments. No different to the challenging environments we can face in business. So, we can take a page out of the 'Lessons from the Viperfish', that despite total darkness and harsh environments, it uses strategy and purposeful design to succeed.

If you are faced with seemingly unsurmountable business and brand challenges, there is always a way to turn the situation around and thrive like the Viperfish of the deep. 

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